The City Tourism Office responded to the invitation of the Department of Tourism – Region VI Branding and Communications Office in participating in the Love the Philippines (LTP) Brand Guidelines Regional Stakeholder Rollout last June 10 at the Grand Xing Imperial Hotel, Iloilo City.

The program was attended by City Tourism Office Head Teresa Manalili, BPLO Head Stella Rayos, DTI-Region VI Regional Director Rachel Nufable, and Asec. Gissela Marie R. Quisumbing.

With the aim to provide an in-depth understanding of the Love the Philippines brand’s vision, values, strategic direction, and aligning efforts with the goals of tourism promotion and to equip the attendees on how to effectively apply the Love the Philippines brand in marketing and promotional materials, the event highlighted three topics, including the Importance of Branding, Introduction of the Love of the Philippines, and Branding Executions and Cascade of Materials.
(Source: Bacolod City Public Information Office)

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