Bacolod City Mayor Greg Gasataya, along with city officials, welcomes Shopee Philippines “Tatak Pinoy Roadshow” in the city as he expressed gratitude on behalf of 100 micro, small, and medium enterprises that will benefit under the Digital Upskilling Training.

“We thank Shopee and its team for this initiative, which will give Bacolod MSMEs more opportunities to showcase their products and boost their sales,” said Mayor Gasataya during the ceremonial handshake at the Bacolod City Government Center, Monday, March 30, 2026.

The Digital Upskilling training will attract around 100 Micro, Small, and Medium Enterprises (MSMEs), highlighting the growing interest in digital commerce across Bacolod City tomorrow, March 31. This will help MSMEs sell their local products on a bigger digital platform. Jack Ng, Head of Commercial at Shopee Philippines, shared that by expanding the roadshow across the Visayas and Mindanao, they aim to unlock the untapped potential of regional businesses and equip them with the tools and knowledge needed for online success.

“We also actually help local businesses scale beyond local borders. So we have a program called Tatak Pinoy International, and through this program, more than 200,000 sellers have been able to sell their products overseas. And this is about 22 million products have been sold outside Filipino borders since we started the program,” Ng stated.

He added that Shopee offers support at every stage of their journey, from setting up online stores to marketing, fulfillment, logistics, and beyond. The team will also check the documents of the participating MSMEs tomorrow to assess their readiness for onboarding to the platform. This initiative, launched in August 2025, provides digital upskilling opportunities for MSMEs, reinforcing Shopee’s commitment to empowering Filipino entrepreneurs in the e-commerce space. Last year, Shopee trained over 700 MSME sellers across 10 cities nationwide. Moving forward, this event aims to encourage more MSMEs to participate in Shopee’s training programs and officially onboard onto the platform. (Bacolod City Communications Office)